Designed for Mid-Market Businesses
The Team, Technology & System for Growth
The Vx Group is a US-based growth firm founded in 2011 to serve B2B businesses that rely on high-value, long-cycle customer relationships. Our mission is simple: to help businesses build and grow relationships that are Measured in Millions—long-term, high-lifetime-value partnerships that can change the trajectory of a company.
Growth Methodology
Measured in Millions provides a proven framework for growing B2B businesses.
Strategic + Tactical
Our team provides strategic direction and tactical execution following the MiM methodology.
Tech Stack Included
The technology and platforms needed to support growth are bundled into client engagements.
Our Client Portfolio
Who We Work With
Our clients generate $5M–$50M in annual revenue and have long business-to-business sales cycles. They sell technical products or services and have a few cornerstone, Fortune 1000 customers worth millions.
Our portfolio is a mix of family-owned and private equity held companies. The majority are based in the US but about 25% are international companies looking to grow their business in the US. Industries include enterprise technology, manufacturing, supply chain, construction and infrastructure.
Vx Group + Measured in Millions – Built for B2B Mid-Market Companies that Rely on High Lifetime Value Relationships | Vx Group + Measured in Millions – Built for B2B Mid-Market Companies that Rely on High Lifetime Value Relationships |
Vx Group + Measured in Millions – Built for B2B Mid-Market Companies that Rely on High Lifetime Value Relationships | Vx Group + Measured in Millions – Built for B2B Mid-Market Companies that Rely on High Lifetime Value Relationships |
Companies with $5M–$250M in revenue that rely on multi-year customer relationships. Ideal clients often have 2–3 customers making up most of their revenue and need help winning or growing high-lifetime value relationships.
MiM plans are delivered in 6-month Sprints, starting with onboarding, followed by structured execution across four dimensions: Targeting, Readiness, Reconnaissance, and Relationships.
The team will need access to your current customer list, sales data, ideal customer attributes, and your growth objectives. This helps them build your ICPs and Dream Lists which guide the targeting and execution.
Using a combination of Ideal Customer Profiles (ICPs), ZoomInfo, and research, the team creates and validates Dream Lists of accounts and contacts most likely to deliver long-term value.
Yes. The Relationship Developer and Brand Manager work together to write personalized, compelling messaging tailored to your Ideal Customer Profiles and value propositions.
Vx Group uses ZoomInfo, Salesforce, HubSpot, SalesLoft, WordPress, and more to support list building, outreach, data tracking, and campaign execution.
The Sales Technology Manager oversees CRM configuration and data flows. The Sales Data Administrator supports list integrity and weekly reporting across systems.
Targets are prioritized using your Dream List and ICPs, then ranked by potential value, access, and alignment. Lists are validated and refined regularly.
The Brand Manager and Studio team can enhance your digital presence—website, messaging, and brand assets—to align with MiM strategy.
The RD defines your Ideal Customers, builds target lists, and represents your company in outbound campaigns to start and nurture relationships.
Yes. Digital and physical events are often part of MiM plans. The Studio team supports promotion, coordination, and even hosting.
Sprint 1 ends with a performance review and plan confirmation. Most clients continue into future Sprints, building on momentum and results.
MiM is a structured methodology designed to help B2B businesses develop long-cycle, high-lifetime-value relationships worth millions of dollars. It combines strategic targeting, relationship development, and performance tracking into a system that changes the trajectory of a business.
MiM is a long-cycle process. Initial wins may appear in months, but the most valuable opportunities can take 12–36 months to fully develop. The program is designed to build sustainable growth over years, not weeks.
You get a full growth team (Program Owner, Relationship Developer, Brand Manager, and supporting Studio resources), access to $50K+ in sales and marketing tools, a structured growth plan, and weekly reporting via the MiM Scoreboard.
Clients typically invest $50K–$200K over a 6-month Sprint. This includes the team, tools, and execution needed to implement a strategic growth plan focused on high-LTV customer relationships.
Vx Group is a “Growth Team as a Service” for B2B mid-market companies. They help businesses build long-term, high-value relationships through strategic, structured growth plans called Measured in Millions. Unlike agencies or consultants, Vx Group does the work and manages the full growth plan execution.
Marketing agencies require management and focus on vanity metrics. Consultants advise but don’t implement. Vx Group acts as an embedded growth team that implements the plan, adjusts as needed, and is accountable for results.
Outcomes are tracked through the MiM Scoreboard: Relationship Targets, Quality Connections, Qualified Relationships, Engaged & Interested prospects, and Opportunities Shared.
Success is measured using leading indicators tracked weekly in the MiM Scoreboard—e.g., how many high-value relationships were started, nurtured, and qualified for growth.
Vx Group often works alongside existing sales and marketing teams. MiM provides the strategy, structure, and execution needed to target and grow high-value relationships.
No. While your involvement is critical during onboarding and strategy checkpoints, the team operates independently day-to-day and keeps you updated.
Yes. MiM includes both “Land” (new relationships) and “Expand” (existing customers). Growing existing accounts is often the fastest and most profitable path to growth.
Progress is tracked weekly through the Measured in Millions Scoreboard, showing leading indicators like Quality Connections and Qualified Relationships.
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